CHERYL is a Brooklyn-based video/performance collaborative that throws life-ending dance parties.

Opening reception: Wednesday, August 17, 7 – 9 pm
August 18 – 28, 2011

For Immediate Release

Starting Thursday, August 18, 2011, New York City’s most insane disco bloodbath dance party and art collective CHERYL takes over Bedford Avenue gallery Rawson Projects for a two-week residency involving pounds of memorabilia, hours of video nostalgia, and the opportunity to participate in our 30th video! Thursday, August 18 through Sunday August 28, 2011, 1 – 6 pm or by appointment. Gallery opening on Wednesday, August 17, 7 to 9 pm.

Have you been coveting that owl mask made of popsicle sticks? That wig of ground beef hair? A burnt troll? Now your favorite costume elements, props, and bloody hair weaves can be yours to take home! CHERYL will be installing a selection of memorabilia from previous videos to disgust and amaze, as well as for purchase upon request. The corresponding videos will be screened in tandem with the installation.

CHERYL will provide impromptu makeovers and on-screen direction to visitors who choose to participate in an ongoing video shoot. The resulting hours of footage will be edited into our next full-scale video, to be released in September 2011.

Hand screen-printed merchandise with CHERYL imagery will be available for purchase on site during CHERYL’s residency and afterward, online at CHERYL will be generating all merchandise on site. Visitors to the space will be able to custom order, design, and print their own t-shirts, totes, and anything else they bring in to be printed (underwear, big whites, bare skin), for a sliding scale fee based on item. For questions regarding special orders, please ask a CHERYL, or email us at

CHERYL is a four-member, semi-anonymous, often cat-masked artist collective based in Brooklyn, New York, known for its video art, museum installations, performances and dance parties. CHERYL explores the themes of mortality, mania, the feline-human connection, the limits of shoulders, the flammability of dollar-store hair extensions, and the staining power of fake blood. Through themes ranging from topical to bizarre, the CHERYLs revel in the joyous power of dance-induced psychosis/euphoria. CHERYL has been bringing its particular brand of FRESHMAGICK™ to New York City since colonial times, and has since acquired a dedicated cult following and media attention for over-the-top happenings involving outrageous costumes, exuberant dance moves, and participatory dance floor suicide. Since 2008, CHERYL has produced a thematic video every four to eight weeks.

CHERYL's video and performance work has been featured through various installations and events with the Museum of Modern Art, MoMA PS1, the Whitney Museum of American Art, the Brooklyn Museum, the Bruce High Quality Foundation and Eyebeam Art and Technology Center.

CHERYL has been featured in/on The New York Times, New York Magazine, The New York Observer, Out Magazine, W (magazine), Time Out New York, Black Book Magazine, The Village Voice, NBC and RAI among other outlets.

For more information contact CHERYL (Destiny, Stina, Nick and Sarah) at (443) 722-3338 / /